Successfully Selling C&I Solar and Batteries
An Orkestra Masterclass

Register for our FREE online webinar course launching this August

We've condensed decades of industry experience into four 1 hour training sessions that will transform the way you sell C&I solar and batteries to financial decision makers.

We call it the Feasibility First Method. It's the most successful strategy we've seen, and it underpins everything we develop here at Orkestra.

Who is this course for?

The Masterclass has been specifically developed for businesses selling commercial solar and battery projects, solar business owners, sales teams, engineers, energy analysts and consultants

Why this course?

Companies who successfully adopt the Feasibility First Method will:

Increase conversion rates in the C&I segment

Reduce customer acquisition costs and time-to-close

Increase your revenue / gross margin per deal

Improve your sales + engineering team productivity

Expand your service offering beyond solar

‍BONUS Free access to the Feasibility First Toolbox: a range of supporting resources to help your business achieve C&I sales success.

What outcomes can you expect?

  • Gain a thorough understanding of how to design solutions to match customer needs and commercial drivers
  • Gain a thorough understanding of the concept of the ‘Feasibility First Method’ - why it is important when selling to financial decision makers and how Orkestra can support this
  • Strategies for implementing the Feasibility First Method into your sales process and team, including receiving sales tools and templates for the crucial initial engagement with business customers
  • Understand common investment terms used by financial decision makers, what they mean and how to speak to them.
  • Learn the play books for tackling common customer objections to investments in solar and batteries

Course Outline

In this four-part course, we will explore an effective sales technique for commercial new energy projects - the Feasibility First Method. Here’s what we’ll cover:

Session 1: Deeply understanding your customers needs (1 hour)

How often have you had customers request quotes for specific system sizes without them having a clear understanding of their actual needs and problems? This module will explore establishing the Feasibility First Method, starting with the discovery of customer problems.

Session 2: Matching solutions to customer needs (1 hour)

Leveraging Orkestra, you’ll learn how to explore hundreds of potential solutions before investing in technical design. The goal of this step is to quickly and easily find the best solution which meets the customers needs from a toolbox of service options.

Session 3: Communicating value to C&I customers (1 hour)

Commercial solar and batteries are often seen as a luxury item. Businesses must understand why your solutions are their best investment. This module covers speaking the customer’s language, using Orkestra to communicate value and build trust, and rapidly iterating to hone in on closing the deal.

Session 4: Pumping up project value (1 hour)

Learn how the combination of solar, batteries, tariffs, site adjustments, and finance can multiply project value for your customers benefit (and you). We’ll explore different strategies and "recipes" to dramatically enhance the value of solar and battery projects.

Cost

For a limited time we will be offering the course completely free of charge to both Orkestra customers and new users.

Course dates

Thursday - August 15th, 11am AEST

Deeply understanding your customer needs

Thursday - August 22nd, 11am AEST

Matching solutions to customer needs

Thursday  - August 29th, 11am AEST

Communicating value to C&I customers

Thursday  - September 5th, 11am AEST

Pumping up project value in Orkestra

About Orkestra

Orkestra is Australia’s leading feasibility and sales software for commercial and industrial new energy projects. Orkestra’s customers include GEM Energy, RACV Solar, Origin Energy and other leaders in the C&I solar and battery market.

The Masterclass will be delivered by Orkestra Co-CEO and Co-Founder James Allston. Before Orkestra, James sold new energy projects to CEOs and CFOs for nearly 6 years under the guise of his management consultancy New Energy Ventures. It’s from this experience that James developed a deep understanding of what cuts through to financial decision makers and how commercial & industrial businesses who are buying new energy solutions want to be sold to.

The course will be co-hosted by Chris Cooper - Co-CEO and Co-Founder of Orkestra, Tyler Jackman - Head of Sales, Jake Reesby - Enterprise Success Lead and Georgina Hale - Head of Customer Success, all who have incredible experience selling energy solutions.
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FAQs

Who is this course for?

Ideal for solar installers, EPCs and consultants looking to break into the commercial solar industry, or those looking to improve on their current sales processes.

Do I need to have access to Orkestra?

Yes, this course will have a lot of practical components. If you’re not currently an Orkestra customer, we will set you up with a new trial starting on Day 1 of the webinar to ensure you can follow along.

How much time should I set aside each week?

Ideally you are able to join us for 1 hour each week over 4 weeks for the webinars, and then will spend a further 1 - 2 hours per week putting what you learned into practice in the Orkestra platform. How long you spend is really up to you, but we would advise completing all the webinars and homework tasks to get the most out of the course!

What if I can’t make the webinar?

All the webinars will be recorded and sent out to those who have signed up to the course. If you cannot make a webinar for some reason, you can watch it later and catch up in time for the next weeks content.

What if the course timing doesn’t work for me?

You should still sign up for the course and then do it at later date when convenient. All the webinars will be recorded and we’ll make the package of training materials available to you.